A Random Sample of Respondents Would Be Distributed Randomly,half to the Experimental

question 75

Multiple Choice

A random sample of respondents would be distributed randomly,half to the experimental group and half to the control group.A pretest questionnaire would be administered to the respondents in both groups to obtain a measurement on attitudes toward Pepsi advertising,brand,and celebrity; only the respondents in the experimental group would be exposed to the TV program containing the Pepsi commercial.Then,a questionnaire would be administered to respondents in both groups to obtain posttest measures on attitudes toward Pepsi advertising,brand,and celebrity.Which of the following experimental design best represents the above scenario?

• A) one-shot case study
• B) one-group pretest-posttest design
• C) posttest-only control group design
• D) static group design
• E) pretest-posttest control group design

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Definitions:

Equilibrium Quantity

The quantity of goods or services supplied and demanded at the equilibrium price, where market supply and demand are balanced.

Pepsi

A carbonated soft drink manufactured by PepsiCo, considered one of the most recognizable beverage brands worldwide.

Coke

A carbonated soft drink that has become a globally recognized brand, or alternatively, a fuel derived from coal.

Quantity Demanded

The amount of a product consumers are willing and able to purchase at a specific price.