A Comparative Scaling Technique in Which a Respondent Is Presented

question 92

True/False

A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called paired comparison scaling.

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Definitions:

Classical Conditioning

A method of learning that takes place by forming connections between a stimulus that naturally occurs and one that is present in the environment.

Ivan Pavlov

A Russian physiologist known for his research on classical conditioning, demonstrating how stimuli can trigger conditioned responses.

Principles

Fundamental truths or propositions that serve as the foundation for a system of belief or behavior or for a chain of reasoning.

Human Behavior

The range of actions and mannerisms exhibited by humans, influenced by culture, attitudes, emotions, values, and genetics.