Consider a Scale from 1 to 100 for Locating Consumers

question 56

Multiple Choice

Consider a scale from 1 to 100 for locating consumers according to the characteristic "attitude toward department stores." Each respondent is assigned a number from 1 to 100 indicating the degree of (un) favorableness,with 1 = extremely unfavorable,and 100 = extremely favorable.________ is the actual assignment of a number from 1 to 100 to each respondent.________ is the process of placing the respondents on a continuum with respect to their attitude toward department stores.

• A)Measurement;Scaling
• B)Scaling;Ranking
• C)Scaling;Measurement
• D)Ranking;Measurement

---

Definitions:

Destinations

The end points or locations to which something or someone is directed or being sent.

Optimal Solution

The best possible outcome or answer to a problem, derived from a set of constraints and objectives.

Transportation Model

A mathematical representation used to solve logistics problems involving the minimization of transportation costs while fulfilling supply and demand conditions.

Cells

Biological units that are considered the smallest living organisms and fundamental building blocks of life.