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An Itemized Rating Scale Describes a Measurement Scale in Which

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An itemized rating scale describes a measurement scale in which respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other.


Definitions:

Primacy Effect

The psychological principle that the first items presented in a series are most likely to be remembered.

Malcolm Gladwell

An author and journalist known for exploring the science of extraordinary achievements and the factors that contribute to success.

Firm Grip

A strong and secure hold or grasp on an object or concept.

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