Examlex
According to the text,while there is no single,optimal number,traditional guidelines suggest that there should be between one and four categories when using itemized rating scales.
Training
The process of enhancing the skills, knowledge, and competencies of employees to perform specific jobs.
Equity Theory
An individual’s perception of fair and equitable treatment.
Expectancy Theory
The process people use to evaluate the likelihood that their efforts will yield the results they want, along with the degree to which they want those results.
Fair Treatment
The practice of treating all individuals equally, without bias or discrimination, in various contexts.
Q1: In marketing research, interval scales are used
Q8: The tendency of the respondents to give
Q11: Low sample control and low response rates
Q20: Depth interviews are described as loosely structured
Q30: In marketing research, ordinal scales are used
Q30: Whenever a new marketing research problem is
Q31: In paired comparison scaling, respondents allocate a
Q32: A respondent's tendency to choose an alternative
Q61: A limited number of operational staff or
Q69: The expressive technique requires the respondent to