A Scale for Measuring Attitudes That Consist of a Single

question 16

Multiple Choice

A scale for measuring attitudes that consist of a single adjective in the middle of an even-numbered range of values is called a ________.

• A) Likert scale
• B) semantic differential
• C) Stapel scale
• D) balanced rating scale
• E) mid-range scale

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Definitions:

Rate of Return

The percentage of profit or loss on an investment over a specified period.

Capital Gain Yield

The rise in the price of a security, like a stock or bond, leading to a profit if sold; expressed as a percentage increase over the investment's cost.

Income Yield

The return on an investment in terms of the income generated, expressed as a percentage of the investment's cost.

Total Return

The overall gain or loss on an investment over a particular period, including dividends, interest, and capital gains.