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According to the text,pretests are best done by telephone interviews.
Absorption Cost Pricing
A pricing method that includes all manufacturing costs (fixed and variable) in the cost of a product, plus a markup for profit.
Mark-Up Percentage
The percentage added to the cost of goods to cover overhead and profit, determining the selling price of a product.
Variable Manufacturing Cost
Costs that change with the level of production output, such as raw materials and direct labor, contrasted with fixed costs.
Variable Cost Pricing
Setting prices based on the variable costs of producing a product, ignoring fixed costs.
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