All of the Following Are Common Examples of Judgmental Sampling

question 78

Multiple Choice

All of the following are common examples of judgmental sampling EXCEPT:

• A) test markets selected to determine the potential of a new product.
• B) purchase engineers selected in industrial marketing research because they are considered to be representative of the company.
• C) department stores selected to test new merchandising display.
• D) mall intercept interviews conducted without qualifying the respondents.
• E) bellwether precincts selected in voting behavior research.

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Definitions:

Romantic Appeal

A method used in advertising or storytelling that leverages romantic imagery or themes to capture interest and evoke emotions.

Perceptual Vigilance

The tendency for individuals to notice stimuli that are relevant to their current needs or desires more than irrelevant stimuli.

Stimuli Registered

The process by which sensory input is received, recognized, and processed by the brain.

Gestalt Psychology

A psychological approach that emphasizes the whole of anything is greater than its parts, focusing on perception and problem-solving.