It Is Not Feasible to Have Large Sample Sizes When

question 13

True/False

It is not feasible to have large sample sizes when conducting marketing research in social media.

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Definitions:

Hypothesis

A suggested explanation for an observed occurrence, offered as a foundation for additional exploration.

Generalization

The process of applying findings from a sample to a larger population, assuming the sample is representative.

Validation

The process of verifying that a product, service, or system meets requirements and specifications and fulfills its intended purpose.

Control

In experimental research, the process of holding factors constant to isolate the effect of the independent variable on the dependent variable.