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In a short essay,list and discuss at least two specific sampling issues that are unethical in marketing research.
Matrilineal
Pertaining to a social system in which lineage, inheritance, and social classification are traced through the mother's line rather than the father's.
Bilateral
Involving two sides or parties equally; for example, bilaterally symmetrical organisms, or agreements equally binding on both parties involved.
Moiety
A societal group, often kin-based, that is part of a dual organization system dividing a culture or society.
Phratry
A social or kinship group in some societies, often consisting of two or more clans or other kin groups.
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