When Collecting Qualitative Data from Social Media,which of the Following

question 65

Multiple Choice

When collecting qualitative data from social media,which of the following is(are) decision(s) that have to be made?

• A) determining the type and specification of the social media channels to be monitored
• B) developing a standardization of terms, conversation types, and content types
• C) establishing a standardized coding scheme
• D) setting benchmarks
• E) all of these are decisions that have to be made