According to the Text,a Survey Discloses That 31 Percent of the Respondents

question 33

Multiple Choice

According to the text,a survey discloses that 31 percent of the respondents preferred the client's brand,while 30.8 percent preferred the closest competing brand.In such a case,it is perfectly fine to announce that the client's brand is the dominant brand.Such a situation would be ________.

• A) acceptable based on the facts of the survey
• B) acceptable if only the client was told this
• C) impossible to weigh in with a moral judgment based on these details
• D) unacceptable if only the client was told this
• E) unacceptable because it is misleading. The brands have virtual parity.

---

Definitions:

Fair Value

The estimated price at which an asset or liability could be exchanged between knowledgeable, willing parties in an arm's length transaction.

Book Value

The net value of a company's assets minus its liabilities, often used as a measure of the company's worth on its balance sheet.

Partial Equity Method

An accounting approach where an investor recognizes income from an investee to the extent of dividends received and changes in the investee's equity.

Consolidated Net Income

The total net earnings of a parent company and its subsidiaries after eliminating inter-company transactions and distributions.