When Selling Complex Products Such as Computers,the Appropriate Selling Philosophy

question 4

Multiple Choice

When selling complex products such as computers,the appropriate selling philosophy would be:

• A)transaction selling
• B)systems selling
• C)direct marketing
• D)relationship selling
• E)cooperative selling

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Definitions:

Customer Needs

The requirements or desires of consumers that companies aim to meet with their products or services.

Process Reengineering

The radical redesign of core business processes to achieve dramatic improvements in productivity, efficiency, and quality.

Total Quality Management

An organizational approach focusing on continuous improvement in all aspects of business, aimed at achieving long-term customer satisfaction.

Timeliness to Market

The strategy of bringing a product or service to the market at the right time to maximize its acceptance or competitive advantage.