Relationship Selling Involves

question 38

Multiple Choice

Relationship selling involves:

• A)an approach to selling that changes according to the current ethical standards.
• B)collaborating rather than competing with competitors.
• C)building of a business relationship before building a social relationship.
• D)a style of selling that was first used successfully in the 1950s.
• E)a style of selling that favours close,trusting,and long-term relationship over the quick sell.

Grasp the legal outcomes of successful infringement suits, including recovery of profits.

Know the requirement of intent in trademark infringement suits.

Understand the concept of secondary meaning in trademark law.

Acknowledge the significance of intellectual property protection in the U.S. Constitution and its recognition at a national level.