If the Prospect's Most Preferred Communication Style Is Reflective,the Salesperson

question 12

True/False

If the prospect's most preferred communication style is Reflective,the salesperson should avoid actions which are too informal.

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Definitions:

Marginal Utility

The augmented satisfaction or value someone derives from the consumption of an extra unit of a good or service.

Consumer Surplus

Consumer surplus represents the discrepancy between the total price consumers are prepared and able to spend on a product or service and the actual amount they end up paying.

Marginal Utility

The additional satisfaction or utility a consumer receives from consuming one more unit of a good or service.

Marginal Utility

Marginal utility represents the additional satisfaction or utility a consumer gains from consuming one more unit of a good or service.