When Developing a Product Strategy,the Salesperson Must

question 13

Multiple Choice

When developing a product strategy,the salesperson must:

• A)adopt the functional attribute model.
• B)use feature-benefit analysis.
• C)review information on consumer motivation.
• D)adopt the double-win philosophy.
• E)adopt marketing concepts.

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Definitions:

Prevailing Viewpoints

The most widely accepted perspectives or opinions on a particular topic within a group or society.

Forces

Influences or powers that cause an object to undergo a certain change in motion, direction, or shape.

Psychological Disturbances

A range of psychological problems or disorders that affect an individual's thinking, feeling, mood, and behavior.

Conscious Desires

Conscious desires are wishes or wants that individuals are aware of and can articulate, typically motivating behavior toward goal attainment.