Product Positioning Is a Concept That Applies Only to New

question 74

True/False

Product positioning is a concept that applies only to new products.

Comprehend the impact of psychological and social factors on susceptibility to illness.

Recognize the significance of educational level on health and longevity.

Understand strategies for managing and reducing health care expenses.

Describe the role and evolution of health psychology and behavioral medicine in the management of health.

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Definitions:

Discretionary Product

A product that consumers purchase based on personal preference and available income, as opposed to essential goods.

Convenience Product

Goods or services that consumers purchase frequently, immediately, and with minimal effort, such as bread, milk, or gas.

Specialty Product

Goods or services with unique characteristics that buyers are often willing to expend considerable effort to purchase.

Unsought Product

Products that consumers do not normally think of buying or do not know exist until they are needed or encountered.