When a Salesperson Wants to Determine a Customer's Feelings and Perceptions

question 63

Multiple Choice

When a salesperson wants to determine a customer's feelings and perceptions about the product, she/he is learning about the:

• A)value-added product.
• B)positioning.
• C)expected product.
• D)customer's point of view.
• E)generic product.

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Definitions:

Commercial Law

A branch of law that deals with issues of private law relating to commerce, businesses, and trade, including contracts, sales, and corporate governance.

Business Dealings

Interactions and transactions between companies or individuals in the commercial sector.

Criminal Law

A branch of law dealing with crimes and their punishment.

Assault

An act that intentionally puts another person in reasonable apprehension of an imminent harmful or offensive contact.