Which of the Following Motives Would Most Likely Make a Customer

question 52

Multiple Choice

Which of the following motives would most likely make a customer buy from the same business?

• A)patronage buying motives
• B)brand loyalty buying motives
• C)emotional buying motives
• D)product buying motives
• E)risk aversion

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Definitions:

Securities

Financial instruments that represent an ownership position in a publicly-traded corporation (stock), a creditor relationship with a governmental body or a corporation (bond), or rights to ownership as represented by an option.

Risk Level

The degree of uncertainty and/or potential financial loss inherent in an investment decision.

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, often with dividends that are paid out before those to common shareholders.

Capital Structure

The mix of a company's long-term debt, specific short-term debt, common equity, and preferred equity, which is used to finance its overall operations and growth.