Why Is It Important for a Salesperson to Understand the Customer's

question 30

Essay

Why is it important for a salesperson to understand the customer's dominant buying motives?

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Definitions:

Researchers

Individuals who engage in the systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Adolf Hitler

A German dictator and the leader of the National Socialist German Workers' Party (Nazi Party), central to the causation of World War II and the Holocaust.

Psychobiography

A type of case study in which the life of an individual is analyzed using psychological theory.

Political conservatism

A political and social philosophy promoting traditional institutions, practices, and customs, often in opposition to radical changes.