When Price Is More Important to a Buyer Than the Quality

question 37

True/False

When price is more important to a buyer than the quality of the product,price can be considered as her dominant buying motive.

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Definitions:

Distribution Channel

The series of intermediaries a product passes through when going from producer to consumer.

Direct

Pertains to a straightforward or unmediated approach in marketing, selling, or communication, often involving direct interaction with customers or clients.

Site Selection

The process of choosing a new location for a business or facility based on criteria such as cost, logistics, market demand, and legal considerations.

Indirect

Refers to something not directly aimed at or achieved, often involving an intermediary step or process.