Which of the Following Statements About Trade Shows as a Source

question 19

Multiple Choice

Which of the following statements about trade shows as a source of prospecting is false:

• A)it is harder to close a sale at a trade show because customers can do a lot of comparison shopping
• B)visitors to a trade show tend to be qualified buyers
• C)there are a large number of people from a common industry
• D)it is possible to demonstrate the newest products
• E)they are a cost effective source to make contacts in a short period of time

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Definitions:

Business Problem

A business problem is an issue or challenge faced by a company or organization that requires strategic planning and action to resolve for operational or financial improvement.

Informal Conversation

Casual and unstructured spoken exchange between people, often on personal or everyday topics.

Formal Research

Systematic investigation or study into material and sources to establish facts and reach new conclusions in an official, structured manner.

Reliability

The quality or state of being reliable, dependable, or able to be trusted to do or perform as expected.