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Figure 8-1 The Scapula
Use Figure 8-1 to answer the following questions:
-Identify the structure labeled "1."
Communication Gap
A type of service gap; refers to the difference between the actual service provided to customers and the service that the firm’s promotion program promises.
Communication Gap
The difference or misunderstanding that occurs when the message sent is not interpreted by the receiver in the way that the sender intended.
Communications Gap
A mismatch between customers' expectations based on a company's promotional messages and the actual service or product delivered.
Standards Gap
The discrepancy that occurs when the perceived quality or performance of a product or service falls short of the expected or promised standards.
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