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Millie and Noble dispute the quality of a set of patio furniture sold over the Internet. They agree to resolve their dispute in Come2Terms.com,an on-line forum. Like most online forums,Come2Terms.com applies
Differentiation Strategy
A business approach where a company develops unique products or services to stand out from competitors.
Unique Product
A product that is distinct in its features, functionality, or branding, setting it apart from competitors' offerings.
Cost Leadership Strategy
A business strategy focused on gaining competitive advantage by being the lowest cost producer in the market while maintaining acceptable quality levels.
Low Prices
A pricing strategy where goods or services are offered to consumers at a lower cost compared to competitors.
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