John Jones Decides to Use His Personal Name for a Line

question 33

Multiple Choice

John Jones decides to use his personal name for a line of clothing he is developing. Whether or not the name John Jones acquires a secondary meaning will depend on

• A)how extensively John markets his line of clothing.
• B)the market for John's line of clothing.
• C)the number of clothing sales John makes.
• D)all of the choices are correct.

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Definitions:

Strategic Thinking

The ability to anticipate, envision, maintain flexibility, and work with others to initiate changes that will benefit in the future.

Risk-taking Behaviour

Refers to the propensity of an individual or organization to engage in actions that have potential for significant loss or gain.

New Opportunities

Refers to emerging chances or prospects that can potentially lead to growth, development, or benefits in various contexts such as business, career, or innovation.

Internal Locus

A psychological concept indicating that individuals believe they have control over the events in their lives.