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A "smart" embezzler will most likely use the following account(s) to commit fraud:
Key Stakeholders
Individuals or entities with a vested interest or concern in an organization’s activities, success, or failure, including investors, employees, customers, and suppliers.
Customer-Based Brand Equity
The value a brand gains from having strong brand equity in the minds of customers, based on perceptions of brand quality, associations, and loyalty.
Customer-Brand Relationship
The dynamic and ongoing interaction between a consumer and a brand, characterized by loyalty, emotional connection, and consumer engagement.
Unaided Recall
A measure of consumer memory or awareness where respondents mention a brand without being prompted with clues or choices.
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