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Match the items listed below with the appropriate description. Figure 12.3
-On the figure of the earth's crust,choose the letter that represents cold dense materials falling through the mantle.
Geographic Segmentation
Dividing a market into different geographical units such as nations, states, regions, or cities.
Zip Code
A series of letters, numbers, or both, assigned to different areas to facilitate mail delivery and identify locations specifically in the United States.
Trade Area
The geographic region from which a business draws its customers.
Market Segments
Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like needs, characteristics, or behaviors.
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