Examlex
An insurer has a duty to avoid paying a claim even if it means acting in bad faith.
Edward Bernays
Known as the father of public relations, he was an influential figure in the early 20th century who applied psychological principles to advertising and public relations.
PR Campaign
A strategic communication effort designed to influence public perception and behavior, often involving media outreach, events, and messaging to achieve specific organizational goals.
Measurable Objectives
Clearly defined goals that can be quantified and tracked, allowing organizations or individuals to assess progress towards achieving these targets.
Marketing Strategies
Plans developed by businesses or organizations to reach and persuade their target market to purchase their products or services over competitors.
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