Examlex
Consumer fraud includes all of the following, except:
FAB
Features, Advantages, and Benefits; a sales methodology focusing on communicating the features, advantages, and benefits of a product or service.
Persuasive Communication
The ability to convince others to adopt a certain viewpoint or to take a specific action through effective verbal or written messages.
SELL Sequence
A methodical approach in sales that involves Showing the feature, Explaining the advantage, Leading into the benefit, and Letting the customer respond.
SWOT Analysis
A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
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