Specific Fraud Risks to Conducting E-Business Include

question 38

Multiple Choice

Specific fraud risks to conducting e-business include:

• A) Data theft, hijacking, and biometrics.
• B) Sniffing, kickbacks, and spoofing.
• C) Falsified identity, spoofing, and hijacking.
• D) Unauthorized access to passwords, data theft, and viruses.

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Definitions:

Mixed Branding

A marketing strategy where a company markets products under its own name and that of a reseller because the segment attracted to the reseller is different from its own market.

Kohl's

An American department store retail chain that offers a wide variety of goods, including clothing, footwear, and home products, primarily targeting middle-income consumers.

Brand Licensing

The process where a brand owner allows another party to use its trademark, logo, or brand name under specific conditions.

Licensor

An entity that grants another entity the right to use a trademark, patent, or copyrighted material under specified conditions.