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In The Organization Man, William H. Whyte, Jr. criticized
Fad Product
A product that is very popular for a relatively short amount of time.
New-Product Development Process
A series of stages that an organization goes through to conceive, design, develop, and market new products.
Ideas
Creative thoughts or plans that are generated in the mind as potential solutions to a problem or for innovative projects.
Services
Intangible products such as activities, benefits, or satisfactions offered for sale that do not result in the ownership of anything physical.
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