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At a summit with Soviet leaders in ____________________, Iceland, in 1986, Ronald Reagan surprisingly called for a wholesale ban on nuclear weapons.
Brand Equity
The value and strength of a brand that determines its worth, based on the consumer’s perception, recognition, and loyalty.
Franchisers
Businesses that allow individuals or entities (franchisees) to operate a branch of their company, using the brand and business model, in exchange for fees or a share of the profits.
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