External Customers' Needs and Wants Remain Constant

question 5

True/False

External customers' needs and wants remain constant.

---

Definitions:

Implicit Measures

are assessment tools used to uncover attitudes and beliefs that individuals may be unaware of or unwilling to express, typically revealing unconscious biases.

Explicit Measures

Assessment techniques that directly and consciously assess attitudes, beliefs, or knowledge through self-report or overt behaviors.

Implicit Judgements

Evaluations or assessments made without conscious awareness, often based on automatic, quick processes stemming from prejudices or stereotypes.

Attitude Function

The psychological purpose that an attitude serves for an individual, such as ego-defensive or value-expressive functions.