Examlex
A key to managing intergroup communication is to ensure that the viewpoints being shared are positive and match the organization's:
Emotional Route
A pathway by which emotional responses are elicited, often referring to how emotional reactions can influence decision-making.
Persuasion
The active and conscious effort to change an attitude through the transmission of a message.
Cognitive Dissonance
The inner conflict encountered by someone who possesses multiple beliefs, ideas, or values that contradict each other at the same time.
Attitude Accessibility
Refers to the ease with which an attitude can be retrieved from memory.
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