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Marketing research is a feedforward control technique.
Degree of Freedom
In statistics, it refers to the number of values in the final calculation of a statistic that are free to vary.
Group Means
The average values obtained from the data points of each group or category under examination in a study.
Statistical Significance
Indicating that the observed results are unlikely to occur by chance alone, according to a predetermined threshold of probability.
Null Hypothesis
The hypothesis that there is no significant difference between specified populations, any observed difference being due to sampling or experimental error.
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