The Victory Wireless Store in Denver Is Currently Offering a Fabulous

question 117

Multiple Choice

The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a 2-year subscription a free Otter phone case, car charger, ear phones, and speakers. In terms of Porter's Five Forces what is Victory Wireless attempting to achieve with this marketing strategy?

• A)Increase buyer power.
• B)Increase substitute products.
• C)Decrease supplier power.
• D)Decrease buyer power.

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