Your Boss, Kerry Miller, Has Asked You to Analyze the Soft

question 103

Multiple Choice

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents a threat of a new entrant in the soft drink industry?

• A)Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
• B)Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
• C)Zevia Natural Diet Soda begins selling directly over the Internet.
• D)Vitamin water, fruit juice, coffee.

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Definitions:

Ultimate Consumer

The final buyer who purchases products or services for personal use, not for resale.

Organizational Buyer

Refers to entities such as companies, governments, and institutions that purchase goods and services for use in the production of other products and services or for resale.

Marketing Concept

A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

Marketing Program

An organized, comprehensive plan that outlines the advertising, sales, and marketing efforts for a specific period of time, with the goal of achieving identified business objectives.