AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 158

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?

• A) Rivalry
• B) Buyer power
• C) Product differentiation
• D) Substitute product

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Definitions:

New Culture Industries

Businesses and sectors focused on the production and distribution of cultural goods and services, adapting to technological innovations and changing consumer tastes.

Media Design

The craft of creating visual and audio content for various media platforms, focusing on aesthetic, functional, and user experience considerations.

Advertising

A form of marketing communication used to promote or sell a product, service, or idea through various media channels.

Common Sense

Sound practical judgment concerning everyday matters, or a basic ability to perceive, understand, and judge in a manner that is shared by (common to) nearly all people.