AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 158

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?

• A) Rivalry
• B) Buyer power
• C) Product differentiation
• D) Substitute product

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Definitions:

Attitude Predicts Behavior

The theory that an individual's attitudes, feelings, and beliefs about an object or event can influence how they will behave toward it.

Personal Relevance

The degree to which something is pertinent or significantly related to an individual's life or interests.

Memory Access

involves the processes by which the information stored in memory is retrieved.

Specificity

The quality of being clearly defined or specific, often used to describe the precise nature of something such as an instruction, task, or condition.