Your Boss, Penny Dirks, Has Asked You to Analyze the Airline

question 447

Multiple Choice

Your boss, Penny Dirks, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a focused strategy?

• A)Southwest, Horizon, Frontier, JetBlue.
• B)British Airways, Singapore Airlines, Virgin Atlantic.
• C)Sky Taxi - a rent by the hour personal plane service.
• D)All of the above.

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Definitions:

Desensitization

The process by which someone is made less likely to feel shock or distress at scenes of cruelty, violence, or suffering by overexposure to such stimuli.

Alcoholics Anonymous (AA)

A self-help organization and support group for people who struggle with alcoholism.

Self-Help Group

A form of mutual aid organization where members share a common problem and provide emotional and moral support for each other.

Family Therapy

A form of psychotherapy that aims to address psychological problems by focusing on family dynamics and relationships.