MIS Can Add Value to Both Primary Activities and Support

question 60

Multiple Choice

MIS can add value to both primary activities and support activities in the value chain.Which of the following is not an example of a company adding value by the use of MIS in a primary activity?

• A)Scottrade Corp.creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
• B)A system for the sales and marketing departments to track specific sales targets and follow up processes.
• C)An easy electronic survey, similar to the survey monkey, to be sent to the customer right after a service was completed.
• D)Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status.

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Definitions:

Retained Earnings

The portion of a company's profits that is retained or re-invested in the business instead of being paid out as dividends to shareholders.

Marginal Cost Of Capital

The cost of obtaining an additional dollar of new capital, which can influence investment and financing decisions.

Investment Opportunity Schedule

A curve depicting the relationship between the required rate of return on investments and the total amount of investment, illustrating how much investment can be undertaken for a given return.

Dedicated Funding

A financial strategy where specific funds are allocated for a particular purpose or project.