Tom Jordan Is a Manager for a McDonald's Restaurant

question 115

Multiple Choice

Tom Jordan is a manager for a McDonald's restaurant. Many of his key responsibilities include analyzing data and making key decisions for the success of his store. Tom's store has been experiencing decreased sales for breakfast services over the past 3 months. Tom is unsure why breakfast revenues are down while lunch and dinner revenues remain unchanged. Tom believes that he can drive revenue up by implementing a few different breakfast promotions such as free coffee or hash browns with the purchase of a meal. Tom performs an extensive analysis of how continuous changes in breakfast promotions could impact his daily revenue. What type of DSS analysis is Tom performing?

• A)Optimization analysis
• B)Sensitivity analysis
• C)Transaction analysis
• D)Goal-seeking analysis

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Definitions:

Posting

The process of transferring journal entries to their respective accounts in the ledger.

Balancing

The act of ensuring that two sets of records (usually the credits and debits in an account) are in agreement.

Fees Earned

Income received for services provided by a company or individual, usually professional services such as legal, consulting, or accounting services.

Accounts Receivable

Accounts receivable represents money owed to a business by its customers for goods or services delivered or used but not yet paid for.