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Decision Making at the Executive or Strategic Level Requires Business

question 120

Multiple Choice

Decision making at the executive or strategic level requires business intelligence and knowledge to support the uncertainty and complexity of the business. What is a specialized DSS that supports senior-level executives and unstructured decisions requiring judgment, evaluation, and insight?


Definitions:

Display Ad

An online advertising format where visual ads are served on web pages next to content.

Advertising Equivalency Value

An estimated monetary value assigned to non-paid media exposure, based on what the exposure would have cost if it were paid advertising.

Earned Media Model

A marketing concept where brand awareness is generated through word-of-mouth, customer experiences, or organic mentions rather than through paid advertising.

SNSs

Refers to Social Networking Services, platforms where users can build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds, or real-life connections.

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