What Is a Heat Map

question 174

Multiple Choice

What is a heat map?

• A)A two-dimensional representation of data in which values are represented by colors.
• B)The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order.
• C)Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.
• D)Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

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Definitions:

Performance

The act of carrying out a task or the level of efficiency and effectiveness with which it is executed.

Wage Incentive Plans

Compensation strategies designed to motivate employees by tying a portion of their pay directly to performance or productivity levels.

Pay Secrecy

A policy or practice where details about individual employee's salaries are not disclosed or are kept hidden.

Salaries

Periodic payments from an employer to an employee, usually as compensation for professional services rendered.