What Are Clickstream Analytics

question 256

Multiple Choice

What are clickstream analytics?

• A)A two-dimensional representation of data in which values are represented by colors.
• B)The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order.
• C)Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.
• D)Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

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Definitions:

Concentration Ratio

A measure of the total market share that is controlled by a specified number of the largest firms in the industry.

Market Share

The portion of total industry revenue attributed to a specific company over a predetermined time frame.

Concentration Ratio

A measure of the market share controlled by the largest firms within an industry, used to indicate the degree of market competition.

Market Share

The percentage of an industry's sales that a particular company controls.