Mass Customization Occurs When a Company Knows Enough About a Customer's

question 95

True/False

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

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Definitions:

Socially Inadequate

describes an individual's perceived or actual inability to interact effectively or appropriately within social situations.

Sternberg's Triangular Theory

A model proposing that love consists of three components: intimacy, passion, and commitment, which form different types of love when combined.

Companionate Love

A form of love characterized by deep affection, friendship, and commitment rather than passion.

Newlyweds

Refers to a couple that has recently married.