What Caused Polaroid to Go Bankrupt

question 27

Multiple Choice

What caused Polaroid to go bankrupt?

• A) It failed to have innovative technology and a captive customer base.
• B) One-hour film processing and digital cameras stole its market share.
• C) People who want instant access to their pictures also want a third party involved.
• D) Internet websites such as Flickr and Facebook stole its market share.

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Definitions:

Creativity at Work

The ability to generate innovative and useful ideas and solutions within a professional context.

Direction of Effort

The orientation or focus of an individual's or group's work and energies towards achieving a particular goal or task.

Motivation

The internal drive or external stimuli that prompt and direct behavior towards achieving personal or organizational goals.

Partial Reinforcement

Means rewarding a behavior only part of the time rather than all the time (it can be applied to punishment as well, but the reward case is simpler).