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What Uses Clickstream Data to Determine the Effectiveness of the Site

question 278

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What uses clickstream data to determine the effectiveness of the site as a channel-to-market?


Definitions:

Mutually Exclusive

Situations or events that cannot occur at the same time, where the selection or occurrence of one precludes the possibility of the other.

Value Foregone

The opportunity cost of choosing one investment or action over another, representing the benefits lost from not selecting the alternative.

Cost of Capital

The lowest return required for a project involving capital investment, such as building a new production plant, to be deemed feasible.

Mutually Exclusive

In project selection or decision making, mutually exclusive refers to options where the selection of one option precludes the selection of another.

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