What Uses Clickstream Data to Determine the Effectiveness of the Site

question 278

Multiple Choice

What uses clickstream data to determine the effectiveness of the site as a channel-to-market?

• A)Heat map.
• B)Clickstream analytics.
• C)Website traffic analytics.
• D)Website ebusiness analytics.

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Definitions:

Privacy Act

Legislation designed to protect the personal information of individuals from unauthorized use or disclosure by the government or other entities.

Enabling Legislation

Laws passed by a legislative body that provide the means for governmental agencies or bodies to enact and enforce regulations.

Animal Protection Commission

A governmental or non-governmental organization dedicated to ensuring the welfare and protection of animals, often by enforcing laws and regulations.

Civil Penalties

Fines or other penalties imposed by a governmental entity as punishment for violating particular civil laws, not constituting criminal sanctions.