What Is a Heat Map

question 174

Multiple Choice

What is a heat map?

• A)A two-dimensional representation of data in which values are represented by colors.
• B)The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order.
• C)Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.
• D)Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

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Definitions:

Fiscal Year

A fiscal year is a 12-month period used for accounting purposes and preparing financial statements, not always coinciding with the calendar year.

FMV

Fair Market Value, the price at which property would sell on the open market between a willing buyer and seller.

Basis

The amount of investment in property for tax purposes, used to calculate the gain or loss on the sale, exchange, or disposition of property.

Corporation

A legal entity owned by shareholders with rights and liabilities separate from those of its owners, and which pays taxes on earnings.