What Is the Practice of Artificially Inflating Traffic Statistics for Online

question 94

Multiple Choice

What is the practice of artificially inflating traffic statistics for online advertisements?

• A)Click fraud.
• B)Hitbots.
• C)Affiliate program.
• D)Adwords.

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Definitions:

Debt-to-Equity

Debt-to-Equity is a financial ratio indicating the relative proportion of shareholders' equity and debt used to finance a company's assets.

Receivable Turnover Ratio

A financial metric used to measure how efficiently a company uses its assets by calculating how many times a company can turn its accounts receivable into cash within a period.

Inventory Turnover Ratio

The inventory turnover ratio measures how many times a company's inventory is sold and replaced over a period.

Average Days

An accounting measure used to calculate the average number of days taken for a company to collect cash from its customers or pay its debts.