What Is Collective Intelligence

question 106

Multiple Choice

What is collective intelligence?

• A)Refers to the wisdom of the crowd.
• B)Sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.
• C)Collaborating and tapping into the core knowledge of all employees, partners, and customers.
• D)Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.

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Definitions:

Influence Behaviour

involves affecting or changing how someone acts or decides, typically through persuasion or example.

Providing Information

The process of sharing relevant and valuable data or insights with stakeholders to aid understanding or decision-making.

Bruce Philp

A recognized figure in branding and marketing, known for his insights on consumer culture and brand identity.

Brand Critics

Individuals or groups that evaluate and potentially challenge the claims, values, or quality of a brand.